A Guide To Choosing the Perfect Sign for Your Business

If you're a business owner, then you know just how important it is to have the right sign for your establishment. Your sign is often one of the first things that potential customers will see, making it an important aspect of your business's brand identity. While a ton of different sign options are out there, from neon to wooden, it can be overwhelming to decide on the perfect one for your specific business needs.

Use this guide to get through the process.

Identify Your Brand's Personality

Before you even start looking at different sign options, know the personality of your brand. Are you a fun, colorful establishment or a sophisticated, high-end business? Your sign should reflect the personality of your brand and should be able to give potential customers a quick snapshot of what to expect from your business.

For example, if you're a coffee shop, you might opt for a whimsical sign with a bold font, while a law firm might choose a classic, clean sign with a font that exudes professionalism. Consider the type of business you're running and what type of message you want to send to your potential customers.

Consider Your Location

If you're located on a busy street with plenty of other establishments nearby, you might want to opt for a sign with bright, bold colors or neon lights to stand out from the crowd. On the other hand, if you're located in a more residential, quiet neighborhood, a more understated sign might be the way to go.

Also, consider the height of your sign—if you're located in a spot with a lot of traffic, you'll want your sign to be high enough to be visible from a distance. If your business has multiple entrances, you might want to consider getting signs for each entrance to help customers easily navigate your establishment.

Learn What Materials Are Best for Your Sign

There are a ton of different materials that signs can be made from. The most common include wood, metal, acrylic, and plastic. When choosing the material for your sign, consider a few things. First, consider the durability of the material—a sign for a restaurant should be made from a durable material that can withstand heat and moisture, for example.

Also, consider the ease of maintenance. Will your sign require frequent cleaning, or is it resistant to weather? Finally, consider how the material will fit in with the overall aesthetic of your business. Will a wooden sign complement your rustic interior, or will a metal sign better match your industrial decor?

Work With a Designer

Unless you're a graphic designer yourself, always work with a professional designer when creating your sign. They'll be able to help you bring your brand's personality to life while ensuring that your sign is both eye-catching and effective.

When working with your designer, communicate your budget and any specific ideas you have in mind. They'll be able to walk you through the design process and help you create a sign that's custom-made for your business.

Get Inspiration From the Best

One of the best ways to get inspiration for your business sign is to look around at similar establishments. What do their signs look like? What stands out to you? Take note of the different types of signs you see, and consider how they might apply to your own business.

Also, take inspiration from other brands outside of your industry. Look for signs that catch your eye, and think about how you can incorporate similar elements into your own sign. Just remember to always stay true to your brand's personality when doing so.

Choosing the perfect sign for your business can be a daunting task, but with a bit of forethought and planning, it's definitely doable. If you are considering a new sign for your business, contact our office today.